Get These Powerful Catalog Marketing Secrets...
Using these powerful catalog marketing secrets will give you greater catalog results! These pages are from an Antique Hardware & Home catalog that I helped them with. These were great folks to work with, they knew what it took to get results.
Notice how the catalog president, Tim Judge, appears on some of the pages? On a couple of the pages that aren't shown, his kids are there playing with some of the antique toys. Most catalog presidents are reluctant to appear in their catalogs. Tim even appreciated the great selling (entertaining & friendly too) messages I had him spouting. His catalog was stuffed full of great, friendly copy. His customers welcomed him as an old friend each time he showed up at their house in his catalog!
Wondering how you can increase catalog response with your catalog? Just look at some of these great catalog marketing ideas... Notice all those products get your attention? And those tubs on the last page appear to be popping of the page? The tub on the bottom is larger and is extended over the border and off the page for a great 3D effect.
Looking for some great catalog marketing ideas? I'm proud to have worked with Carushka on her Carushka Bodywear Catalogs.
Hope you can make out that copy... I hate to brag, but I wrote some marvelous powerful catalog copy for her catalogs.
As a catalog consultant, I take great pleasure in seeing catalogs that make money. One way to increase catalog response is by having catalogs that have a strong personality, one that reflects the image of the owner.
One of the elements that added to the catalog personality is the use of the sayings that appeared on most of the pages. These were a part of an overall theme and they can help to increase catalog selling power.
Notice the strong sense of movement and life in these Carushka Catalog pages?
I was try to work in some of my proven catalog marketing secrets. Such as the creme colored boxes that contain customer testimonials, the use of dropcaps to begin each copy block, and headlines that were powerful selling messages instead of the usual product name you see in catalog copy headlines.
There are many more catalog marketing tips that can be used for a powerful catalog design, and great catalog copy. I'll try to get to a few more later on this page.
Here's some power catalog copy I've written. Just some examples from the tons of catalog copy I've written for the Lifestyle Force catalogs.
They understood the power of catalog copy allowed for plenty of descriptive catalog. I was to weave a story, build up desire and motivate.
In these catalogs I desined for Baron Barclay and Alpine Publications, I was able to dig into my bag of catalog response secrets.
Notice how these covers play up what's inside and take advantage of catalog design methods to create a 3D effect?
One of my catalog marketing ideas is to make sure your catalog design is able to reach up of f the page and reach ou to that prospectve buyer.
Above are shown both sides of a 3-panel mailer designed for Dinn Bros Trophies. Just in a series that covered all sports.
This 4-page mailer was just one of the many innovative mailings written and designed for Healthier You. They undertood the value of not being stuck in just a catalog format. While we created great catalogs, we also created tabloid-style catalogs, brochures and full page newspaper ads.
Get These Powerful Catalog Design Secrets...
Here's a couple of pages of an amazingly powerful tabloid style catalog. It was stuffed full of my great copywriting! Just one of the many innovative mailings written and designed for Healthier You. They undertood the value of not being stuck in just a catalog format. While we created great catalogs, we also created tabloid-style catalogs, brochures and full page newspaper ads.
Here's an 8 page newsletter style mailing. Just one of the many innovative mailings written and designed for Healthier You. They undertood the value of not being stuck in just a catalog format. While we created great catalogs, we also created tabloid-style catalogs, brochures and full page newspaper ads.
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